Do You Know How Matt Mullenweg Works?


Today I read a great article of Matt explaining the way he works over at Automattic published  at Inc.Com: It is into two versions, Matt’s version and Inc’s one. Inc seems to write your words in first person their way. That is why Matt decided to rewrite it for his blog readers. I like more the Inc version, even though Matt says: “ but it’s a little misleading“. I am bringing bits here:


I go out for lunch whenever I can, which fits well with my preference for no meetings before 11 AM. There’s something very personal about sharing food with someone; it’s a deeper connection than shaking hands in a boardroom. Often when I’m in town I’ll have lunch with Toni Schneider, my CEO. He and I get along super well which is one of the reasons I think the business has worked. He brings gravitas because he’s a digital native but also has great startup experience including being the CEO of Oddpost, a webmail company Yahoo acquired in 2004. Sometimes we’ll go to lunch at 12:30 and stay until 5.


For WordPress we’re trying to set up a community that will be around 10 to 30 years from now, one that’s independent from the whims of the market. My role is somewhat like Linus for Linux or Shuttleworth for Ubuntu, affectionately referred to as BDFL, and it’s my responsibility to meet as many users as possible and direct the software in a way that reflects their interest. Last year I probably met 5,000 or 6,000 WordPress users, about half of them who make their living from it. We want to be like Google, eBay, Amazon — they all enable other people to make far more money than the company captures. That’s ultimately what we’re trying to do, we’re trying to create a movement.

My Mom started a blog a couple of months ago. Six years into this, and we finally made it easy enough for my Mom to use. (She hates it when I say that.)

I enjoyed it very much. All I can say is: thanks Matt for giving us the pleasure.

Baki Goxhaj
I’m a web consultant specializing in WordPress. I love elegant solutions, quality code and a good laughter.
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  • Darin Sep 20,2009 at 4:13 am

    Great post dude! Interesting life of an entrepreneur.

  • Adi Jun 21,2009 at 7:18 am

    Nice info bro. That will be nice if you want to see my blog. Maybe we can share about computer. just check my link – thank you 🙂

    • BANAGO Jun 21,2009 at 8:12 am

      It’s a pleasure – I took a look.

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