It’s fascinating to see the process and justification behind a logo idea like this.

It’s really an incredible walk-through of a visual identity concept. To keep it short, enjoy the show below.

Fedora Logo Design Process

How do you find this great logo process?

1) Knowledge of Photoshop or other software techniques does not make you a designer. Techniques are simply tools. A talented sculptor does not need the best tools. Having the best tools simply helps the sculptor.

2) There are no “rules” in design. There are only problems and solutions. How you go about finding the latter to solve the former is up to you.

3) Schools teach you techniques, give you ideas, and help inform you of approaches, beliefs, and theories. You can learn all this yourself if you’re passionate about what you do.

4) Design isn’t something you can “learn” like a skill set (e.g. plumbing). It’s like music. Either you have it or you don’t (as American Idol has showed all of us). If you have no passion for it, you will never succeed.

Basically – if you’re doing it for the money or the fame, prepare to fail, badly. No successful artist / designer ever worked for financial stability. They did it out of love / passion for it. The money just came later.

5) The competition is very, very, very fierce. I’ve heard lots of sob stories about “wannabe” artists giving up because they couldn’t match the current level of design a good number of people are producing. Know what you’re getting into first, because you realize very early on that it’s not going to be a walk in the park.